Case Studies
A deep dive into my process and impact.
Designing an effective onboarding experience to help customers build their credit scores
Monese
7 mins read • Fintech • Credit • Mobile app
How I designed seamless integrations for enterprise hotel loyalty programmes to drive market adoption
Mews
8 mins read • Loyalty programmes • Hospitality • B2B
How I transformed the Wishlist experience to drive user growth and boost booking conversions
Booking.com
10 mins read • Mobile first • Travel commerce
Showcase
A glance at my other work.
Publications
I write about design, accessibility, and culture.
Innovating or imitating? The interplay of Western and Asian digital product design
Featured in UXmatters
At the intersection of East and West, where the interplay between imitation and innovation has shaped the evolving digital landscape…
Designing for accessibility: enhancing math learning for the blind using the NVDA screen reader
Featured in A11yWeekly
We believe that learning should be inclusive for all, especially for students who need accessibility support in math…
Illustration
Outside of work, I enjoy sketching people on the street to capture the variety of human behaviour.
About me
Hi, I’m Jo. 👋
I’m curious about how digital technology helps people create experiences that matter. That curiosity drives me to design solutions that make a real difference for people.
I enjoy exploring diverse contexts to uncover complex problems. Guided by empathy and informed by data, I combine qualitative and quantitative approaches to find answers.
Outside of work, I’m passionate about mountain climbing. I enjoy the challenge step by step, even with obstacles along the way, and I push through with determination. That mindset carries into my daily life and motivates me to keep creating things I’m proud to share with the world.