The designer is holding a device and is focused on the content.

Hi, I’m Jo.

A designer creating digital experiences that connect and deliver value.

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Case Studies

A deep dive into my process and impact.

How I transformed the Wishlist experience to drive user growth and boost booking conversions

Booking.com

10 mins read • Mobile first • Travel commerce

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Key Screens of the loyalty programme functions in Mews Property Management System.

How I designed seamless integrations for enterprise hotel loyalty programmes to drive market adoption

Mews

8 mins read • Loyalty programmes • Hospitality • B2B

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Designing an effective onboarding experience to help customers build their credit scores

Monese

7 mins read • Fintech • Credit • Mobile app

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Three key screens of Monese Credit Builder.

Showcase

A glance at my other work.

Four screens of Zing Rewards
Zing Rewards

Zing (Password protected)

A user holding a HTC device with HTC Dot View case.
Dot View

HTC

Publications

I write about design, accessibility, and culture.

Innovating or imitating? The interplay of Western and Asian digital product design

Featured in UXmatters

At the intersection of East and West, where the interplay between imitation and innovation has shaped the evolving digital landscape…

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Designing for accessibility: enhancing math learning for the blind using the NVDA screen reader

Featured in A11yWeekly

We believe that learning should be inclusive for all, especially for students who need accessibility support in math…

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Illustration

Outside of work, I enjoy sketching people on the street to capture the variety of human behaviour.

An illustration of a male figure wearing a bright outfit.
An illustration of a female figure wearing a black suit and boots.
An illustration of a female figure wearing a pink dress and hat, sitting on a chair
An illustration of a female figure wearing a black outfit, with shiny blue hair, holding a coffee.
An illustration of a male figure wearing a navy green jacket and black boots, with a grey beard.
An illustration of a female figure wearing a pair of sunglasses, a black backless dress, with a line of ant tattoos on her legs.
Jo Chang's portrait.

About me

Hi, I’m Jo. 👋

I’m fascinated by how digital technology empowers people to create meaningful experiences, inspiring me to design solutions that bring value to individuals, businesses, and society.

I love exploring diverse contexts to uncover complex problems. Guided by empathy and informed by data, I combine qualitative and quantitative approaches to find answers, validating my solutions through user testing and A/B experiments.

Outside of work, I have a passion for mountain climbing. Despite the obstacles along the way, I enjoy every step of the journey and always achieve my goals with determination. This attitude carries over into my daily life and motivates me to create beautiful, meaningful things that I can proudly share with the world.

Let’s connect