Feature work
Wishlist | Credit Builder | Dot View
Wishlist
Booking.com
Streamline the Wishlist experience to facilitate users’ decision making process
Credit Builder
Monese
Design an effective onboarding experience to help customers build their credit scores
Dot View
HTC
Revolutionise the way people interact with content between accessory and mobile device
Experimentation
Outside of work, I enjoy sketching people on the street to capture the variety of human behaviour.
About me
Hi, I’m Jo, a designer driven by empathy and curiosity.
I’ve been fascinated by how humans could be empowered by digital technology with meaningful user experience. It inspires me to become a designer with a focus on building a digital experience that could bring value to the entire system – society, humans, and businesses.
I love digging in various contexts to identify complex problems. With the mindset of “driven by empathy, informed by data”, I always seek answers via qualitative and quantitative approaches and validate my solutions through user testing and AB experiments.
Outside of work, I have a passion for mountain climbing. Despite barriers on the road, I enjoy every step of the journey and always achieve my goal with determination. This attitude remains with me in daily life and drives me to create beautiful and meaningful things that I can proudly share with the world.